Welcome to the latest edition of Tell Me About It: A Biz Babe Interview Series! This month we are hearing from Allegra Moet Brantly who is the Founder & CEO of ElleFactor.

This series is meant to be an inside look at other babes who are leading incredible lives, to serve as a source of information and inspiration for you to live your dream life! Let’s get after it!

What’s your company / job / “who” you work as?

Founder of ElleFactor – the first female financial empowerment society

Your career purpose, in three words:

Elevate Women’s Wealth

What are you most excited about right now?

Spreading ElleFactor’s mission to help 1 Million women to $1 Million in Net-worth

What were some of the biggest obstacles you faced in the past year?

Launching a new company and preparing to step away from w-2 life.. for good this time hopefully!

List the top habits that keep you feeling like you can take on the world:

8 hours of sleep always. Expressing verbal gratitude every morning & night. Morning walks.

Any words of encouragement for someone trying to forge their own path?

“Ship!” Seth Godin is a favorite marketing guru and I believe he’s right in saying to just “ship.” Perfection is the enemy of completion.

It’s time to dance, and you’re the DJ. What music are you playing?

Latin (Rodrigo & Gabriela, Buena Vista Social Club) & Jazz (Nina Simone, Frank Sinatra)

What book(s) changed how you think about work + biz most?

The 4 Hour Work Week teaches you how to take back your time – our most limited resource and helps you put big dreams into quick action.

If I could collab with anyone right now, it would be…

Biz Babes – let’s make it happen!

When I need to hit the “reset” button on my life, I…


I can’t start my day without…

Wuddles (cuddles with my boyfriend)

I feel the most alive when I…

Help women get empowered in their financial lives

And lastly: what’s your biggest win this month? Brag about yourself!

Kicking off a partnership with the Refinery space downtown to be their financial wellness programming partner for 2019


If you’d like to learn more about Allegra, check out her website and give Elle Factor a follow on the ‘gram, + check out her personal IG!

Graphic designed by Natalja Dembek