Welcome to the latest edition of Tell Me About It: A Biz Babe Interview Series! This month we are hearing from Nicole Leth, human being, mega-lover, yoga instructor, current heart behind SOFT Studios, former heart behind Sex + Ice Cream – an all-around awe-inspiring being!

This series is meant to be an inside look at other babes who are leading incredible lives, to serve as a source of information and inspiration for you to live your dream life! Let’s get after it!

What’s your company / job / “who” you work as?
artist / designer / business owner of SOFT Studios

Your career purpose, in three words:
encouraging joyful human-ness

What are you most excited about right now?
Right now? Oh man, right now I’m really excited about a lot of things. But I’ll pick two. I just became a yoga teacher this year and I’ve been so extremely excited to work with students every week and take some of the themes I’ve talked about in my art career to the yoga studios. The second thing I’m really diggin’ is listening to podcasts while working late nights in my clay studio — its so therapeutic and mesmerizing for me to lose myself in such a tactile, hands-on process while zoning in on the words of people I really admire.

What were some of the biggest obstacles you faced in the past year?
The biggest obstacle by far was making the decision to close my chain of brick + mortar shops / clothing company Sex + Ice Cream. It was such an amazing 7 year journey building that company and definitely was bittersweet to say goodbye, but it was just becoming so clear to me that being a one woman show behind a business / staff of that size was not healthy for me or really even making me happy anymore. In that scenario, the biggest obstacle was myself and working on re-learning and re-defining what my personal definition of success was; what it was exactly that was going to fill my cup in a way much more meaningful that profits, numbers, social media followers, etc.

List the top habits that keep you feeling like you can take on the world:
daily yoga, weekly planning + intention setting, therapy, turning off my cell phone

Any words of encouragement for someone trying to forge their own path?
your endings are never actually endings.

It’s time to dance, and you’re the DJ. What music are you playing?
probably the Mama Mia soundtrack. I have a full living room dance routine that has been rehearsed many a late night.

What book(s) changed how you think about work + biz most?
I’m actually more of a podcast girl — the Girlboss podcast + Self Service podcast have been impeccable resources during all stages of my careers over the past years. They do a great job of digging deeper and asking CEO’s / makers / biz owners about what success really means to them beyond the surface level stuff. I really appreciate those conversations in today’s world.

If I could collab with anyone right now, it would be…
Brene Brown

When I need to hit the “reset” button on my life, I…
leave my phone at home and take back to back hot yoga classes

I can’t start my day without…
homemade iced oat milk lattes

I feel the most alive when I…
am connecting with humans in human ways that matter.

And lastly: what’s your biggest win this month? Brag about yourself!
Um, I just started planning my wedding this month (HOLY COW WTF) and that was pretty surreal + special + all the emotional feels! I also taught my largest yoga class ever this month too! And just shipped off some exciting wholesale orders of my yoga clothes / ceramics! All the lil’ happy things to be proud of this month!


If you’d like to learn more about Nicole Leth, check out her website, and since you won’t find her on any social media, sign up for her newsletter!

Graphic designed by Natalja Dembek